Archives des mots-clés : marketing strategies

Approaches to Marketing an Institutional Repository to Campus…

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Approaches to Marketing an Institutional Repository to Campus :

“Marketing is an activity that is integral to the growth and use of a campus
institutional repository (IR). But what kinds of marketing activities do libraries engage in to advertise the new services associated with an IR? This chapter summarizes basic marketing principles and describes
the application of those principles as they relate to marketing an institutional repository within a higher education setting.”

URL : http://works.bepress.com/marisa_ramirez/17/

Approaches to Marketing an Institutional Repository to Campus…

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Approaches to Marketing an Institutional Repository to Campus :

“Marketing is an activity that is integral to the growth and use of a campus
institutional repository (IR). But what kinds of marketing activities do libraries engage in to advertise the new services associated with an IR? This chapter summarizes basic marketing principles and describes the application of those principles as they relate to marketing an institutional repository within a higher education setting.”

URL : http://digitalcommons.calpoly.edu/lib_fac/64/

Measuring the visibility of the universi…

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Measuring the visibility of the universities’ scientific production using scientometric methods :
Paper presents scientometry as a science and a fundamental instrument for determining the
international value of an university as well as for the statistical evaluation of scientific research results.
The impact of the research measurable through scientometric indicators is analyzed. Promoting the
scientific production of universities through institutional digital repositories deals with the concept of
scientific production of the university and the development of scientific research in information
society. These concepts are approached through the prism of marketing methods and techniques. The
digital repository is analyzed as a PRODUCT, destined for promoting, archieving and preserving
scientific production.
URL : http://www.wseas.us/e-library/conferences/2010/Tunisia/EDUTE/EDUTE-22.pdf