Étiquette : Jefferson Pooley

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The Modal Mode of Thinking about Scholarly Publishing

Author : Jefferson Pooley

The essay argues that the study of scholarly communication would benefit from attending to a “modal” sensibility—that is, a self-conscious sensitivity to the differences that different mediums make in understanding published works of scholarship.

The essay critiques the unreflective textualism that dominates the conversation on publishing. The claim is that the primacy of text, as the sovereign medium of academic communication, is a largely invisible parochialism.

The essay points to examples and traditions of multi-modal publishing as an entry point to taking the medium-specificity of publishing formats as an object of analysis. Such experimentation has followed, sometimes closely, the emergence of new mediums of storage and transmission within the societies that scholars work.

The mid-twentieth century birth of the modern medium concept made multi-modality a conceivable, self-conscious project. Even so, the discourse on academic publishing has rarely registered the implications, including for inherited text-based formats.

The essay concludes with a call for media scholars, curiously underrepresented in the discourse, to take up this task, with reference to pioneering works in the field.

URL : The Modal Mode of Thinking about Scholarly Publishing

DOI : https://doi.org/10.3998/jep.8757

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EN

“Facebook for Academics”: The Convergence of Self-Branding and Social Media Logic on Academia.edu

Authors : Brooke Erin Duffy, Jefferson Pooley

Given widespread labor market precarity, contemporary workers—especially those in the media and creative industries—are increasingly called upon to brand themselves. Academics, we contend, are experiencing a parallel pressure to engage in self-promotional practices, particularly as universities become progressively more market-driven.

Academia.edu, a paper-sharing social network that has been informally dubbed “Facebook for academics,” has grown rapidly by adopting many of the conventions of popular social media sites.

This article argues that the astonishing uptake of Academia.edu both reflects and amplifies the self-branding imperatives that many academics experience. Drawing on Academia.edu’s corporate history, design decisions, and marketing communications, we analyze two overlapping facets of Academia.edu: (1) the site’s business model and (2) its social affordances.

We contend that the company, like mainstream social networks, harnesses the content and immaterial labor of users under the guise of “sharing.” In addition, the site’s fixation on analytics reinforces a culture of incessant self-monitoring—one already encouraged by university policies to measure quantifiable impact.

We conclude by identifying the stakes for academic life, when entrepreneurial and self-promotional demands brush up against the university’s knowledge-making ideals.

URL : “Facebook for Academics”: The Convergence of Self-Branding and Social Media Logic on Academia.edu

DOI : https://hcommons.org/deposits/item/hc:11561