Networked Scholarship and Motivations for Social Media use in Scholarly Communication

Authors : Stefania Manca, Maria Ranieri

Research on scholars’ use of social media suggests that these sites are increasingly being used to enhance scholarly communication by strengthening relationships, facilitating collaboration among peers, publishing and sharing research products, and discussing research topics in open and public formats.

However, very few studies have investigated perceptions and attitudes towards social media use for scholarly communication of large cohorts of scholars at national level.

This study investigates the reasons for using social media sites for scholarly communication among a large sample of Italian university scholars (N=6139) with the aim of analysing what factors mainly affect these attitudes.

The motivations for using social media were analysed in connection with frequency of use and factors like gender, age, years of teaching, academic title, and disciplinary field. The results point out that for the most used tools the influence of the variables examined was higher in shaping scholars’ motivations.

In fact, frequency of use, age, years of teaching, and disciplinary field were found to be relevant factors especially for LinkedIn and ResearchGate-Academia.edu, while gender and academic title seemed to have a limited impact on scholars’ motivations for all social media sites considered in the study.

Considerations for future research are provided along with limitations of the study.

URL : Networked Scholarship and Motivations for Social Media use in Scholarly Communication

DOI : http://dx.doi.org/10.19173/irrodl.v18i2.2859

“Facebook for Academics”: The Convergence of Self-Branding and Social Media Logic on Academia.edu

Authors : Brooke Erin Duffy, Jefferson Pooley

Given widespread labor market precarity, contemporary workers—especially those in the media and creative industries—are increasingly called upon to brand themselves. Academics, we contend, are experiencing a parallel pressure to engage in self-promotional practices, particularly as universities become progressively more market-driven.

Academia.edu, a paper-sharing social network that has been informally dubbed “Facebook for academics,” has grown rapidly by adopting many of the conventions of popular social media sites.

This article argues that the astonishing uptake of Academia.edu both reflects and amplifies the self-branding imperatives that many academics experience. Drawing on Academia.edu’s corporate history, design decisions, and marketing communications, we analyze two overlapping facets of Academia.edu: (1) the site’s business model and (2) its social affordances.

We contend that the company, like mainstream social networks, harnesses the content and immaterial labor of users under the guise of “sharing.” In addition, the site’s fixation on analytics reinforces a culture of incessant self-monitoring—one already encouraged by university policies to measure quantifiable impact.

We conclude by identifying the stakes for academic life, when entrepreneurial and self-promotional demands brush up against the university’s knowledge-making ideals.

URL : “Facebook for Academics”: The Convergence of Self-Branding and Social Media Logic on Academia.edu

DOI : https://hcommons.org/deposits/item/hc:11561

Open Access Meets Discoverability: Citations to Articles Posted to Academia.edu

Using matching and regression analyses, we measure the difference in citations between articles posted to Academia.edu and other articles from similar journals, controlling for field, impact factor, and other variables. Based on a sample size of 31,216 papers, we find that a paper in a median impact factor journal uploaded to Academia.edu receives 16% more citations after one year than a similar article not available online, 51% more citations after three years, and 69% after five years. We also found that articles also posted to Academia.edu had 58% more citations than articles only posted to other online venues, such as personal and departmental home pages, after five years.

URL : Open Access Meets Discoverability: Citations to Articles Posted to Academia.edu

DOI : 10.1371/journal.pone.0148257