Communicating science to scientists works well thanks to well-defined communication structures based on both printed material in peer-reviewed publications and oral presentations, e.g. at conferences and seminars.
However, when science is communicated to practitioners, the structures become fuzzy. We are looking at how to implement Web2.0 technologies to Danish seed scientists communicating to seed consultants, agricultural advisors, and seed growers, and we are met with the challenge of securing effective knowledge diffusion to the community.
Our investigation’s focal point is on Rogers’ theoretical framework “Diffusion of Innovation” (DOI), as we look at how DOI may affect the Danish seed industry if science communication is redesigned in accordance with the framework. During our project workshop, participants recognized trends and characteristics from DOI in the Danish seed community and argued for more collaboration between scientists and practitioners.
This can be done by implementing fast-learning via online website, but it needs to be assisted by slowerpaced face-to-face learning to lessen the risk of a digital knowledge divide within the community.
URL : http://jcom.sissa.it/archive/12/01/JCOM1201%282013%29A03
It can be argued that institutional repositories have not had the impact (Lynch 2003; Salo 2008), initially expected, on academic scholarly communications (the exception being in a few well-developed and successful instances).
So why should data repositories expect to fare any better? First, data repositories can learn from publication repositories’ experiences and their efforts to engage researchers to accept and use these new institutional services.
Second, they provide a technical infrastructure for storing and sharing data with the potential for providing access to complimentary research support facilities. Finally, due to the interdisciplinary expertise required to develop and maintain such systems, stronger ties will be forged between libraries, information and computing services, and researchers.
This will assist innovation and help to make them sustainable and embedded within academic institutional policy.
This paper, while aware of the diverse nature of institutional and departmental practices, aims to highlight a number of initiatives in the Universities of Edinburgh and Oxford, showing how research data repository infrastructures can be effectively realized through collaboration and sharing of expertise.
We argue that by employing agile community, strategic and policy judgment, a robust data repository infrastructure will be part of an integrated solution to effectively manage institutional research data assets.”
DOI : http://dx.doi.org/10.1080/13614533.2010.505823