Authors : Ifat Zimmerman, Ayelet Baram-Tsabari, Tali Tal
This study contributes to the growing body of science communication research showing gaps between theory and practice objectives, focusing on one particular understudied and emerging science communication innovation.The objectives and practices of four Israeli science news websites were analyzed considering three science communication models: “Dissemination”, “Dialogue”, and “Participation.”
Using concurrent parallel mixed methods, we examined the perspectives of website administrators (n=8) and readers (n=20) through interviews, a content analysis of news items (n=298), discussion threads (n=507), and reader questionnaires (n=89). Findings indicate limited adoption of two-way communication about how science is applied in society. The scant implementation of the dialogue model suggests its promises are not concretized in practice on these science news websites.