Traversing The Book of Mpub: an Agile, Web-first Publishing Model :
“In the twenty-first century, content normally lives on the web. But what would a web-based book publishing environment look like? In spring 2010, graduate students at Simon Fraser University created The Book of MPub, an end-to-end, web-first book publishing project. The re-visioning of the book as a web-born entity presents enormous opportunities for publishers to push the operational, expressive, and social horizons of their businesses. We have identified four key concepts which shape a modern book publishing approach: the concept of an agile publishing methodology; the centrality of online content management systems; leveraging the web’s HTML markup as a way of achieving an XML-based workflow; and the radical reconfiguration of promotion and marketing.
The Text is experienced only in an activity, a production. It follows that the Text cannot stop, at the end of a library shelf, for example; the constitutive movement of the Text is a traversal [traversee]: it can cut across a work, several works.”
URL : http://quod.lib.umich.edu/cgi/t/text/text-idx?c=jep;view=text;rgn=main;idno=3336451.0013.303