How do scientific papers with different levels of journals spread online? Exploring the temporal dynamics in the diffusion processes

Authors : Renmeng Cao, Xiaoke Xu, Yunxue Cui, Zhizhao Fang, Xianwen Wang

Social media has become an important channel for publicizing academic research, which provides an opportunity for each scientific paper to become a hit.

Employing a dataset of about 10 million tweets of 584,264 scientific papers from 2012 to 2018, this study investigates the differential diffusion of elite and non-elite journal papers (divided by Average journal impact factor percentile).

We find that non-elite journal papers are diffused deeper and farther than elite journal papers, showing a diffusion trend with multiple rounds, sparse, short-duration and small-scale bursts.

In contrast, the bursts of elite journals are characterized by a small number of persistent, dense and large-scale bursts. We also discover that elite journal papers are more inclined to broadcast diffusion while non-elite journal papers prefer viral diffusion.

Elite journal papers are generally disseminated to many loosely connected communities, while non-elite journal papers are diffused to several densely connected communities.

URL : https://arxiv.org/abs/2112.03506

How is science clicked on Twitter? Click metrics for Bitly short links to scientific publications

Authors : Zhichao Fang, Rodrigo Costas, Wencan Tian, Xianwen Wang, Paul Wouters

To provide some context for the potential engagement behavior of Twitter users around science, this article investigates how Bitly short links to scientific publications embedded in scholarly Twitter mentions are clicked on Twitter.

Based on the click metrics of over 1.1 million Bitly short links referring to Web of Science (WoS) publications, our results show that around 49.5% of them were not clicked by Twitter users. For those Bitly short links with clicks from Twitter, the majority of their Twitter clicks accumulated within a short period of time after they were first tweeted.

Bitly short links to the publications in the field of Social Sciences and Humanities tend to attract more clicks from Twitter over other subject fields. This article also assesses the extent to which Twitter clicks are correlated with some other impact indicators.

Twitter clicks are weakly correlated with scholarly impact indicators (WoS citations and Mendeley readers), but moderately correlated to other Twitter engagement indicators (total retweets and total likes).

In light of these results, we highlight the importance of paying more attention to the click metrics of URLs in scholarly Twitter mentions, to improve our understanding about the more effective dissemination and reception of science information on Twitter.

URL : How is science clicked on Twitter? Click metrics for Bitly short links to scientific publications

DOI : https://doi.org/10.1002/asi.24458

Social Media Attention Increases Article Visits: An Investigation on Article-Level Referral Data of PeerJ

Authors : Xianwen Wang, Yunxue Cui, Qingchun Li, Xinhui Guo

In order to better understand the effect of social media in the dissemination of scholarly articles, employing the daily updated referral data of 110 PeerJ articles collected over a period of 345 days, we analyze the relationship between social media attention and article visitors directed by social media.

Our results show that social media presence of PeerJ articles is high. About 68.18% of the papers receive at least one tweet from Twitter accounts other than @PeerJ, the official account of the journal.

Social media attention increases the dissemination of scholarly articles. Altmetrics could not only act as the complement of traditional citation measures but also play an important role in increasing the article downloads and promoting the impacts of scholarly articles. There also exists a significant correlation among the online attention from different social media platforms.

Articles with more Facebook shares tend to get more tweets. The temporal trends show that social attention comes immediately following publication but does not last long, so do the social media directed article views.

URL : https://arxiv.org/abs/1801.02383

Tracking the Digital Footprints to Scholarly Articles from Social Media

Authors : Xianwen Wang, Zhichao Fang, Xinhui Guo

Scholarly articles are discussed and shared on social media, which generates altmetrics. On the opposite side, what is the impact of social media on the dissemination of scholarly articles and how to measure it? What are the visiting patterns?

Investigating these issues, the purpose of this study is to seek a solution to fill the research gap, specifically, to explore the dynamic visiting patterns directed by social media, and examine the effects of social buzz on the article visits.

Using the unique real referral data of 110 scholarly articles, which are daily updated in a 90-day period, this paper proposes a novel method to make analysis. We find that visits from social media are fast to accumulate but decay rapidly.

Twitter and Facebook are the two most important social referrals that directing people to scholarly articles, the two are about the same and account for over 95% of the total social referral directed visits.

There is synchronism between tweets and tweets resulted visits. Social media and open access are playing important roles in disseminating scholarly articles and promoting public understanding science, which are confirmed quantitatively for the first time with real data in this study.

URL : http://arxiv.org/abs/1608.00798