Tweets Do Measure Non – Citational Intellectual Impact

Purpose

The aim of the paper is to identify the motive behind the social media indicators in focus to tweets and attempts to identify what is measured or indicated by tweets, based on these motives.

Design/methodology/approach

Documents with non zero tweets were manually collected from a source of 5 journals – Nature Biotechnology, Nature Nanotechnology, Nature Physics, Nature Chemistry and Nature Communications for the period January 2014 – October 2014 so as to depict the contemporary trend, as tweets tends to have L shaped curve in time-wise distribution.

Findings

Investigations suggest that the motives behind the tweets are research reach, research acceptance and research usage. Further analysis revealed that the motive behind self – tweets are research visibility, which is one of the attributes of social media and therefore self tweets may not be a complex problem as expected seeing that documents are self tweeted not more than once in most cases.

Furthermore, identifying and classifying tweets based on users – Publishers, Frequent tweeters who apparently tweet all documents of an issue and Authors will increase the effectiveness of altmetrics in research evaluation. It was also found that association between subjects can be identified by the analysis of tweets pattern among subjects.

Originality/value

Study proposes an overall hierarchical structure of impact based on the change/advancement instigated. The study confirms that tweets do measure non – academic intellectual impact that is not captured by traditional metrics.

URL : http://www.itlit.net/v2n2art2.pdf

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