Authors : Olga Zagovora, Katrin Weller
In this study, we undertake an extensive analysis of YouTube channels that reference research publications in their video descriptions, offering a unique insight into the intersection of digital media and academia. Our investigation focuses on three principal aspects: the background of YouTube channel owners, their thematic focus, and the nature of their operational dynamics, specifically addressing whether they work individually or in groups. Our results highlight a strong emphasis on content related to science and engineering, as well as health, particularly in channels managed by individual researchers and academic institutions.
However, there is a notable variation in the popularity of these channels, with professional YouTubers and commercial media entities often outperforming in terms of viewer engagement metrics like likes, comments, and views. This underscores the challenge academic channels face in attracting a wider audience. Further, we explore the role of academic actors on YouTube, scrutinizing their impact in disseminating research and the types of publications they reference.
Despite a general inclination towards professional academic topics, these channels displayed a varied effectiveness in spotlighting highly cited research. Often, they referenced a wide array of publications, indicating a diverse but not necessarily impact-focused approach to content selection.
Arxiv : https://arxiv.org/abs/2404.15083