Promotion of research articles to the lay press: a summary of a three-year project :
“The promotion of scholarly journal articles to journalists and bloggers via the dissemination of press releases generates a positive impact on the number of citations that publicized journal articles receive. Research by John Wiley & Sons, Inc. shows that article-level publicity efforts and media coverage boosts downloads by an average of 1.8 times and were found to increase citations by as much as 2.0-2.2 times in the articles analyzed in this study. We evaluated scholarly journal articles published in nearly 100 Wiley journals, which were also covered in 296 press releases. The results in this case study suggest a need for greater investment in media support for scholarly journals publishing research that sparks interest to a broad news audience, as it could increase citations.”
URL : http://www.ingentaconnect.com/content/alpsp/lp/2012/00000025/00000003/art00007