Collaborative Marketing for Electronic Resources: A Project Report and Discussion of Implications

This article reports on the design and findings of a project concerning the feasibility of a collaborative model to benchmark the marketing of electronic resources in institutions of higher education.

This inter-national project gathered 100 libraries to move in lockstep through the process of a typical marketing cycle that included running a brief marketing campaign and reporting findings to each other. The findings show good reasons and strong support for this kind of model.

URL : http://collaborativelibrarianship.org/index.php/jocl/article/view/204

Electronic resources usage by postgraduates at the University of Colombo: Identifying the critical success factors

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“E-resources have exploded in popularity and usage by helping users in retrieving accurate, relevant and timelyinformation as and when required for their learning and research needs. This case study was carried out at the University of Colombo to investigate the Critical Success Factors (CSFs) on e-resources usage of postgraduates. A questionnaire basedsurvey was carried out using 302 postgraduates belonging to seven faculties. Exploratory factor analysis with Verimaxrotation was employed to identify the CSFs on e-resource usage and multiple regression analysis was carried out todetermine the relationship of those identified factors with overall e-resource usage. Factor analysis identified nine factorswhich affect on e-resources usage. Among the nine factors, postgraduates identified “Technology” as the most critical factorin using e-resources. Library support, information literacy, computer competency, usefulness and user attitudes areidentified as other CSFs for using e-resources for their learning activities.”

URL : http://op.niscair.res.in/index.php/ALIS/article/view/31