Social Media Attention Increases Article Visits: An Investigation on Article-Level Referral Data of PeerJ

Authors : Xianwen Wang, Yunxue Cui, Qingchun Li, Xinhui Guo

In order to better understand the effect of social media in the dissemination of scholarly articles, employing the daily updated referral data of 110 PeerJ articles collected over a period of 345 days, we analyze the relationship between social media attention and article visitors directed by social media.

Our results show that social media presence of PeerJ articles is high. About 68.18% of the papers receive at least one tweet from Twitter accounts other than @PeerJ, the official account of the journal.

Social media attention increases the dissemination of scholarly articles. Altmetrics could not only act as the complement of traditional citation measures but also play an important role in increasing the article downloads and promoting the impacts of scholarly articles. There also exists a significant correlation among the online attention from different social media platforms.

Articles with more Facebook shares tend to get more tweets. The temporal trends show that social attention comes immediately following publication but does not last long, so do the social media directed article views.


Tracking the Digital Footprints to Scholarly Articles from Social Media

Authors : Xianwen Wang, Zhichao Fang, Xinhui Guo

Scholarly articles are discussed and shared on social media, which generates altmetrics. On the opposite side, what is the impact of social media on the dissemination of scholarly articles and how to measure it? What are the visiting patterns?

Investigating these issues, the purpose of this study is to seek a solution to fill the research gap, specifically, to explore the dynamic visiting patterns directed by social media, and examine the effects of social buzz on the article visits.

Using the unique real referral data of 110 scholarly articles, which are daily updated in a 90-day period, this paper proposes a novel method to make analysis. We find that visits from social media are fast to accumulate but decay rapidly.

Twitter and Facebook are the two most important social referrals that directing people to scholarly articles, the two are about the same and account for over 95% of the total social referral directed visits.

There is synchronism between tweets and tweets resulted visits. Social media and open access are playing important roles in disseminating scholarly articles and promoting public understanding science, which are confirmed quantitatively for the first time with real data in this study.